DAR ES SALAAM, May 30 -- AS the UEFA Champions League final between Frances Paris Saint-Germain (PSG) and Italys Inter Milan is set to take place in Munich, Germany, the international beer company Heineken said will use the epic final to promote Tanzania on a global scale.
According to Lilian Paschal Keneja, Heinekens Marketing Director, the company has sponsored three Tanzanians to travel to Munich to showcase Tanzanian culture and football at this globally renowned tournament. She explained that the initiative is designed to highlight the beauty of Tanzania through these cultural ambassadors while also offering them a chance to learn how major international events are organized.
Additionally, Heineken revealed that the final match wil...
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