TANZANIA, Aug. 8 -- TANZANIA is taking bold steps to develop its Meetings, Incentives, Conferences and Exhibitions (MICE) sector as part of a strategic plan to grow tourism revenue and tap into the global business and professional travel market.

According to Director of Popular Link, Mariam Ndambagenda, Tanzania has the potential to become a major hub for international meetings in Africa, thanks to its rich natural and cultural resources.

However, she said that the MICE sector still lacks a formal framework for coordination and development.

“MICE is a multi-trillion-dollar industry globally. Countries like Rwanda have made impressive gains by investing heavily in infrastructure and promoting themselves as international meeting de...