Dar es Salaam, Jan. 21 -- IF tourism had a world stage, Helsinki briefly became Tanzanias front row seat and Tanzania did not whisper. It spoke confidently, smiled generously, and reminded Europe why the country remains one of the worlds most compelling destinations for adventure, culture, investment and long-term partnerships.

From 14 to 18 January 2026, the Embassy of Tanzania in Sweden coordinated and actively participated in the Matka International Tourism Fair in Helsinki, Finland that is one of Europes largest and most influential tourism exhibitions.

With nearly 950 tourism companies, airlines, media houses and travel consultancies from across the globe under one roof, Matka is where travel dreams are negotiated, partnerships are...