RABAT, Dec. 29 -- TANZANIA is taking advantage of the Africa Cup of Nations (AFCON) 2025 finals to study ways to promote its tourism sector and attract investment, ahead of its joint hosting of the tournament in 2027.

Government officials travelled to Morocco to observe first-hand how the North African nation leverages major sporting events to showcase its tourism attractions, build international visibility and draw investor interest.

The Deputy Minister for Natural Resources and Tourism Hamad Hassan Chande said this recently in Rabat, Morocco that the government is examining Moroccos approach to infrastructure development, marketing strategies and stakeholder engagement in order to replicate successful elements in Tanzania.

“The...