HONG KONG, Sept. 6 -- THE Tanzania Horticultural Association (TAHA) has taken the countrys fresh produce to the global spotlight at Asia Fruit Logistica 2025, showcasing six high-demand crops to tap into the rapidly expanding Asian middleclass market.

Leading a delegation of 19 exporters, TAHA Chief Executive Officer, Dr Jacqueline Mkindi, said Asian markets have shown strong preference for Tanzanian sweet melon, chillies, avocados, macadamia nuts, berries, and assorted vegetables.

“These six crops are winning the hearts of Asian consumers,” she said. “This is the moment for farmers and investors to expand production and ride the wave of opportunities created by Asias fast-growing middle class.”

She cited avocad...