Dar es Salaam, Feb. 19 -- TANZANIA: THE Visa has launched a new report, revealing significant growth potential for digital payments within the Tanzanian market, particularly among  small and medium-sized businesses (SMEs).

The report, titled: ‘Value of Acceptance: Understanding the Digital Payment Landscape in Tanzania highlights Tanzanias rapidly evolving digital payments landscape, with an impressive 84 per cent of the surveyed SMEs having started accepting digital payments within the past two years, citing lower fraud risks and increased customer convenience as key drivers.

The preference for digital payments is supported by the positive outlook of businesses that have adopted them. The report indicates that most digitally...