DAR ES SALAAM, July 11 -- THE 2024/25 Premier League season is over with Young Africans retaining the trophy for yet another spell.

This week, we witnessed Yanga receiving 262.5m/- dividend from their main sponsor, SportPesa, as part of a contractual obligation tied to the clubs performance in the 2024/25 season.

Sponsorships are crucial for football leagues as they provide essential financial support, enhance brand visibility and foster community engagement.

They allow clubs to operate at a higher level, improving facilities, attracting better players and creating a more professional environment.

As clubs get prepared for pre-season and ultimately for the 2025/26 season, they should put in mind the sponsorships issue that is importan...