NGORONGORO, Feb. 9 -- THE Ngorongoro Conservation Area Authority (NCAA) in Arusha Region has launched a new visual identity highlighting the seven unique wonders found within the World Heritage Site.

Speaking over the weekend at Ndutu in the Ngorongoro Conservation Area, NCAA Commissioner for Conservation, Mr AbdulRazaq Badru, said Ngorongoro is not only a tourist attraction but also a global tourism brand.

He noted that before Ngorongoro became a worldrenowned destination, it was defined by the sound of cowbells echoing across the highlands an expression of life that connects culture, land and wildlife.

Drawing from this heritage, Mr Badru said the authority has strengthened its digital presence by introducing, for the first time, a s...