DAR ES SALAAM, July 11 -- THE government has reaffirmed its commitment to promoting Tanzanian products in international markets through the newly launched “Made in Tanzania” branding initiative.

Speaking at the official launch during the 49th Dar es Salaam International Trade Fair (DITF), Deputy Minister for Industry and Trade, Mr Exaud Kigahe, underscored the significance of the branding strategy in advancing industrial growth and enhancing global recognition of Tanzanian goods.

“The introduction of the Made in Tanzania logo will unify product identity, making our goods more recognisable and competitive in global markets,” said Mr Kigahe.

The initiative is part of a broader government strategy, implemented by t...