DAR ES SALAAM, July 22 -- IN the first part of this conversation, we exposed how bad data quietly erodes business profits, leaking revenue, slowing decisions and misleading leaders.

But if that was the diagnosis, this second part is about the treatment.

Because Tanzanias data problem is not a lack of data. Its a lack of data governance and proper utilisation.

Businesses across the country are collecting thousands of data points daily from mobile transactions and customer calls to sales entries and delivery notes.

But without a clear strategy for cleaning, storing and analysing that data, most of it ends up as digital clutter.

Or worse, as conflicting “truths” that divide teams and paralyse decisions. Lets say a distributo...