Dar es Salaam, Feb. 25 -- ARUSHA: THE East African Community (EAC) will, for the first time, participate as a unified entity with its own stand at the International Tourism Bourse (ITB) – Berlin, Germany, the worlds largest tourism trade fair, slated from March 4 to 6, this year.

Representing the region as a single tourism destination, the EAC will showcase its diverse attractions under the brand “Visit East Africa: Feel the Vibe.”

The EAC Secretary General, Ms Veronica Nduva, said, “This is part of the EACs efforts to position the region as a leading global tourism destination. The bloc aims to attract international tourists and investors by highlighting the regions rich cultural heritage, natural beauty and uni...