Dar es Salaam, March 10 -- DAR ES SALAAM: THE rapid growth of digital platforms, fuelled by increased internet access and widespread smartphone adoption has transformed the lottery industry, offering new opportunities for engagement and accessibility.

The Director of Ithuba Tanzania, Mr Kelvin Koka, said after the National Lottery signed strategic partnership with HaloPesa that it will broaden the reach of lotteries, driving increased participation and revenue.

“As digital infrastructure continues to advance, online lottery platforms are integrating cutting-edge technologies to enhance user experience and ensure secure transactions,” he stated.

Ithuba has been officially appointed the operator of the National Lottery for an...