DAR ES SALAAM, Nov. 5 -- A quiet transformation is underway in Tanzanias tea industry. For decades, the sector has been defined by fluctuating prices and traditional marketing systems that often-left farmers uncertain about returns.

But in just two years since the launch of the Digital Online Tea Auction (DOTA), the picture is beginning to change. At the 42nd auction, a kilogramme of dry tea fetched a record 1.55 US dollars (about 4,000/-) the highest price since the digital system began in 2023.

The milestone reflects how technology, policy alignment and market reform are converging to reshape one of Tanzanias oldest export sectors. Tea Board of Tanzania (TBT) Director General Beatrice Banzi said the performance demonstrates the sector...