DAR ES SALAAM, June 5 -- BANK of Africa–Tanzania has launched a three-month mobile banking campaign, MIAMALA NI FURSA— Swahili for “Transactions are Opportunities”—to promote digital services and financial inclusion.

The initiative, which runs for three months from on Wednesday, rewards customers for using the banks mobile platform, B-Mobile, with weekly and grand prizes.

BOA Chief Digital Officer, Mr Lameck Mushi said customers now stand a chance to win real prizes simply by doing what they already do—banking from their phones.

“We wanted to go beyond traditional banking,” said Mr Mushi.

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Each week, five customers will win 50,0...