DAR ES SALAAM, Jan. 15 -- Airtel has rolled-out a nationwide cashless transactions campaign, highlighting the growing significance of digital payments in everyday life for individuals and businesses, a move that advances countrys shift toward a digital economy.

The fuel rewards campaign under its ongoing theme, ‘Wese ni Bure. Mwaka Umenyooka na My Airtel Money app that will cover over 62 fuel stations is aimed at promoting cashless transactions and rewarding customers who use Airtel Money through the Airtel Lipa Namba service.

The campaign forms part of Airtel Tanzanias ongoing customer rewards campaign, reinforcing the companys commitment to making everyday payments simple, secure and rewarding.

Airtel Money Merchant Head, Emman...