DAR ES SALAAM, Dec. 20 -- AIRTEL Tanzania has rolled out a new three-month festive campaign dubbed “Sikukuu Imenyooka na Airtel Santa Mizawadi,” aimed at promoting digital financial inclusion while rewarding customers who use Airtel Money services.

The campaign allows Airtel Money users to win a range of prizes every time they carry out transactions such as sending money, paying bills through Lipa kwa Simu, or purchasing airtime. According to the company, the initiative is designed to encourage customers to adopt secure, convenient, and digital financial services during the festive season.

Among the prizes on offer are three Mazda CX-5 vehicles, with one car to be awarded each month, 15 Bajaj three-wheelers and 15 motorcycle...