DAR ES SALAAM, July 23 -- ABSA Group has flagged Tanzania as a high-potential market and pledged deeper engagement beyond traditional banking services.

The remark was made by Absa Group Chief Executive Officer, Mr Kenny Fihla, during his visit to Tanzania this week, part of a broader East African engagement tour aimed at reinforcing the Groups commitment to regional growth, sustainable financial inclusion and a stronger customer focus.

“Tanzania is a market of immense potential and our presence here must reflect more than just financial services – it must reflect partnership, purpose and progress,” said Fihla.

“Our ambition is to be relentlessly customer obsessed. That means listening more, acting faster and del...