Dar es Salaam, July 29 -- BUILDING consumer confidence in homegrown products with the official launch of the ‘Made in Tanzania initiative marks a significant step toward revitalising the countrys industrial base, promoting local innovation and strengthening national economic selfreliance.

For years, local products have often struggled to gain the trust of domestic consumers, who frequently associate quality with foreign labels.

This mindset has stifled growth for many promising small and medium manufacturers. But with ‘Made in Tanzania, the country is working to turn the tide strengthening product standards, supporting local innovation and fostering national pride in what is made within its borders.

At its core, the initiat...