Sri Lanka, Feb. 20 -- Interface Tourism, a leading marketing and communications agency in tourism announced the launch of a groundbreaking wellness campaign to promote Sri Lanka, targeted at the French and German markets. This initiative, commissioned by the European Union Delegation with the support of Sri Lanka Tourism Promotion Bureau, is a part of Sri Lanka's strategic effort to position itself as a premier wellness destination in Asia.

Chairman, Sri Lanka Tourism Promotion Bureau Chalaka Gajabahu, said "This collaborative effort with the European Union in promoting wellness tourism segment through this campaign will definitely support the Srilankan Tourism stakeholders to capture a lucrative market having a great potential for Sri L...