Sri Lanka, May 10 -- The Sri Lanka Tourism Promotion Bureau (SLTPB) is in the process of working out on the long term and short term plans on the global promotional campaign as soon as Cabinet approval is received for a global marketing agency.

The SLTPB is working on many programs to revive the tourism industry back to normalcy despite the Easter Sunday attack with the aid of global travel agents and local stakeholders. Moreover they are going to invest around Rs.464 million for a short term promotional campaign.

"As the government has requested the foreign ambassadors to soften the travel advisories in the respective countries, we need to make this as an opportunity to promote the country globally," Chairman, SLTPB, Kishu Gomes told t...