Sri Lanka, Oct. 1 -- The first-ever Sri Lanka edition of Essentials of Modern Marketing by Prof. Philip Kotler, developed in cooperation with Kotler Impact Inc. and Deyo Consultancy and Advisory, was launched at the Cinnamon Grand Hotel in Colombo recently.

Sampath Bank one of the banks featured as a case study in this landmark publication, a distinction that celebrates the Bank's commitment to harnessing innovation to address real human challenges while shaping the future of banking in Sri Lanka.

The case study spotlights Sampath Bank's pioneering Touchless Cash Withdrawals, the first such service in Sri Lanka and among similar innovations in Asia, introduced at the height of the COVID-19 pandemic. Designed to minimise physical contact...