Sri Lanka, Oct. 14 -- Geometry Global (A business Subsidiary of Ogilvy Sri Lanka) in collaboration with Ogilvy Digital recently celebrated a milestone achievement as the first-ever case study from Sri Lanka to appear on the TikTok for Business website.

A historic first for the country, the study spotlights Ogilvy Digital's success in conceptualising Nescafe Sri Lanka's 'Cloud Coffee' campaign-validating Sri Lanka's advertising potential as a global benchmark.

Developed to bridge Nescafe Sri Lanka with its Gen Z and millennial audiences, the campaign engaged viewers through impactful, short-form content created by local TikTokers. Tapping into culturally relevant material and the household presence of Nescafe, the 'Cloud Coffee' trend ga...