Sri Lanka, Sept. 17 -- Sri Lankan consumers operate within a unique psychological framework that differs significantly from Western markets, where purchasing decisions extend far beyond individual preferences to encompass family expectations, community approval and social status considerations.

Unlike markets driven primarily by personal choice, Sri Lankan consumers make decisions through a collective lens, heavily influenced by what their extended families and communities will think.

This creates three distinct consumer segments: the Modern Traditionalist who seeks to balance cultural values with contemporary conveniences, the Practical Digital User who embraces technology while remaining cost-conscious due to economic uncertainties an...