Sri Lanka, Sept. 30 -- INSEE Cement's flagship brand, INSEE Sanstha Cement, has been featured as a case study in the first-ever Sri Lanka edition of Essentials of Modern Marketing (EOMM) by globally renowned marketing pioneer, Prof. Philip Kotler.

The publication was launched on August 22, at Cinnamon Grand Hotel, Colombo, in collaboration with Kotler Impact Inc. and Deyo Consultancy and Advisory. Being the first country in the EOMM global series with a dedicated edition marks a milestone, showcasing the nation's marketing innovation and brand excellence globally.

INSEE Sanstha Cement's inclusion captures the brand's enduring legacy of over 55 years and key role in shaping Sri Lanka's post-independence infrastructure development. INSEE ...