Sri Lanka, July 3 -- The much awaited two month global PR campaign will kick off by the mid of this month followed by the six month advertising campaign which will be initiated as soon as the Cabinet approval is obtained for the advertising agency to boost back the Sri Lankan tourism industry from negative impacts followed by the Easter attack.

Sri Lanka Tourism Promotion Bureau (SLTPB) Chairman Kishu Gomes told Daily News Finance that after the Cabinet approval is obtained it might take two weeks time for the necessary agreements to be signed and to make the action plan into progress.

Various activities related to marketing communication are in place to promote Sri Lanka across the globe as a safe destination for tourism among all the ...