Sri Lanka, Feb. 7 -- Technology State Minister Kanaka Herath pointed out that Sri Lanka's digital revolution is in full swing, with mobile phone penetration now exceeding 150 per cent and internet usage skyrocketing to 52 per cent.

However, the marketers are lagging behind, with a meagre 21 per cent of marketing budgets allocated to digital platforms.

He made these remarks while speaking at the Chartered Institute of Marketing's (CIM) CXO conference in Colombo recently,

Herath urged the marketers to embrace the digital wave or otherwise they may face the risk of being swept away.

"Our people are getting digitally savvy," he declared.

While highlighting the growing adoption of social media and e-commerce across Sri Lanka he questioned...