CNBC to promote Sri Lanka Tourism in goodwill gesture
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Sri Lanka, Sept. 15 -- CNBC, the world's leading channel for consumer and business news, extended their support to Sri Lanka Tourism by providing USD 100,000 worth of advertising on CNBC, gratis.
The complimentary advertising opportunity was offered in an effort to promote and uplift the Sri Lankan tourism economy. The tourism promotional campaign will be aired for a period of 3 months, commencing mid-September on CNBC in Asia, Middle East and Europe.
The Letter of Transparency pertaining to the arrangement was presented by Chandima Udabage, Chairman of Lanka Media Services Pvt. Ltd., the representative office for CNBC in Sri Lanka to Kirmali Fernando, Chairperson of Sri Lanka Tourism and Madubani Perera, Acting Managing Director for Sr...
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