Sri Lanka, Sept. 18 -- CBL Group, one of Sri Lanka's leading food conglomerate with a presence in more than 65 countries, has announced a strategic partnership with Aamalcom Holdings, a diversified group operating in multiple sectors, to expand its footprint and strengthen market reach in the Kingdom of Saudi Arabia (KSA).

The agreement was signed in Colombo by Sheikh Qinan Rashdan Al Marel, Chairman of Aamalcom Holding Company KSA and Rasith Wickramasingha, Group Director, CBL Group.

Through Aamalcom Holdings, CBL's flagship brands, Munchee, Ritzbury, and Tiara, will see wider distribution in Riyadh City starting this November, with a phased expansion into Jeddah, Dammam, Madinah, and Qassim. The rollout will initially target the Moder...