Sri Lanka, Oct. 8 -- In Sri Lanka's construction industry, which is constantly changing and highly competitive, branding has emerged as a crucial tactic for businesses looking to obtain a competitive advantage, cultivate client loyalty and generate long-term value. However, the question still stands: does branding represent an investment or a cost for industrial brands in Sri Lanka's construction industry?
In order to respond to this, we need to investigate the intricacies of branding in this particular setting, looking at the immediate and long-term effects of branding tactics as well as how they affect business performance and consumer perception.
Understanding Branding in the Construction Industry
Fundamentally, branding is a tactic u...