Nairobi, Oct. 13 -- 'Hustler' could be the major campaign slogan in the 2022 elections, highlighting the changing political messaging every election cycle from the times of 'Unbwogable' in 2002.
Since independence, each election cycle has seen rival political camps frame the contest with messaging designed to win the hearts and minds of voters.
University of Nairobi lecturer Herman Manyora notes that messaging has greatly shaped the outcome of elections the world over.
"The campaign message is packaged to sway the conviction of a voter against a rival candidate while portraying the owner of the message as the only hope to save the masses from problems they are facing," notes Mr Manyora.
In 2009, Mr Barrack Obama became US president on t...