Uganda, Jan. 19 -- Headlines are perhaps the most important selling window of a story because they give readers a glimpse of what the story is about, thus enticing them to read it. In journalism school, students are often taught that a good headline should be like a miniskirt; short enough to arouse interest in the subject, but long enough to cover it [subject].

Coining headlines is therefore one of the most engaging endeavours in the newsroom and this is mainly the work of editors. It is easy to get it right but also very easy to get it wrong, or to simply go unnoticed by the readers.

A great headline typically will pick on the imagery in the story, will often be quippy or witty, and memorable. Some of the most referred to memorable he...