Uganda, March 13 -- From February 6 to February 10, I was able to attend the African fine Coffees Association Convention in Addis Ababa, Ethiopia, on the recommendation of the Uganda Coffee Development Association (UCDA).

The association comprises coffee cooperative societies, coffee export companies and coffee equipment financiers and key stakeholders.

The highlight for me was that while Ugandans may view coffee as the high income green cherry that turns into a red berry, which when harvested, can be sold at a competitive rate perhaps akin to gold; few may appreciate that on the international market, it is not an ordinary berry but a unique product best interpreted in academic terms.

The African fines coffee convention included exhibi...