Inverted pyramid and who should make news
Uganda, Jan. 12 -- What value a story brings to readers or viewers must always be at the back of editors' and news producers' minds as they send the newspaper to print or flag off a news bulletin.
This is because readers/viewers are bound to ask themselves whether engaging with the story was worth their time or not; and as they say in business, a satisfied customer is a returning customer!
This is the question two readers had on their minds when they reached out to me - independent of each other - about two specific stories published in Daily Monitor of January 8: "Ministers to be trained on manners ahead of NAM" and "Who is who on NAM, G-77 organising committee".
What was important about these stories, they asked.
Well, editors make ...
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