Uganda, April 9 -- "Money comes and goes. But I'll never be in my 20's again," Catherine Najjuka, a 22-year-old Information Technology student who is finishing up her university degree, says. "This is my little life."

Generation Z finds it difficult to control their cravings but they suspect their curse is the lack of financial literacy. This has made this generation adored by brands. Now every website that Gen Z visit, from Facebook, Instagram, TikTok, mobile games, and X (formerly Twitter), is inundated with advertisements.

But each generation approaches money differently and assigns distinct values to various commodities.

Millennials, for instance, are well-known for squandering their paycheck on avocados and expensive coffees, but ...