Sri Lanka, July 10 -- The e-commerce industry in Sri Lanka has seen a rapid development over the last year, with a large percentage of shoppers venturing on to the digital platform. An increase in confidence on available products and online payment gateways have supported the change of perception towards e-commerce. As the largest online marketplace in Sri Lanka, Daraz specifically saw an immense growth in terms of orders and net merchandize value in 2019 together with a successful 11.11. campaign that over-achieved its revenue target, partly reflecting the route in which local e-commerce is growing.

Collating data from their own platform, Daraz released an e-commerce index that indicates key demographic, consumer behavior and purchasing...