Sri Lanka, March 12 -- Colombo, March 12 () - Sri Lanka tourism aims to attract 2.3 million tourists in 2024 and earn over USD 4 billion, Tourism Minister Harin Fernando said.

Speaking at the event, he said Sri Lanka Tourism is launching its destination brand campaign globally with a new positioning and a tagline: 'You'll come back for more'.

"What inspired us was the simple fact that 33% of our travellers are repeat visitors. We have people from across the world returning to Sri Lanka, some as many as 100 to 150 times. When you listen to their stories and experiences on our island, you will realise that there is something special about Sri Lanka. It's not just a bucket-list country. There is a deep bond Sri Lanka creates with our visit...