Sri Lanka, Nov. 14 -- Sri Lanka Tourism Development Authority (SLTDA) has entered into an Memorandum of Understanding (MoU) with Palladium Group SL (Pvt.) Ltd to bolster its research capabilities.
At the initial stage, the tie-up is expected to broaden and develop the research framework for the industry in line with the Tourism Strategic Plan 2017-2020 and Tourism Vision 2025.
Palladium Group SL is the local entity managing the affairs of Market Development Facility (MDF) in Sri Lanka, on behalf of the
Australian government.
"The research areas to be explored for an evidence-based decision-making process are vast, given the umbrella of stakeholders involved in this industry. In the absence of data and information to back decisions, touris...