Sri Lanka, Sept. 15 -- From left: Sanjaya Wanigasekera, Madubani Perera, Kirmali Fernando, Chandima Udabage and Imitiyaz Nulair

CNBC, the world's leading channel for consumer and business news, extended its support to Sri Lanka Tourism by providing US $ 100,000 worth of advertising on CNBC, gratis.

The complimentary advertising opportunity was offered in an effort to promote and uplift the Sri Lankan tourism economy.

The tourism promotional campaign will be aired for a period of three months, commencing mid-September, on CNBC, in Asia, the Middle East and Europe.

The Letter of Transparency pertaining to the arrangement was presented by Chandima Udabage, Chairman of Lanka Media Services (Pvt.) Ltd, the representative office for CNBC in...