Mumbai, Feb. 27 -- Sterlite Power, a leader in power transmission and solutions, has introduced two new corporate brand identities: Resonia and Sterlite. Following a demerger, Resonia will oversee the transmission infrastructure business, while Sterlite Power Transmission will manage the manufacturing of cables and conductors, as well as service-related operations. This strategic move aims to establish distinct corporate entities, enabling focused growth and operational agility.
The new brand identities reflect the core principles of each business. Resonia's logo, inspired by the concept of resonance, signifies innovation and harmony, incorporating a human figure to represent unity and empathy. Meanwhile, the Sterlite logo retains its original design, leveraging its established market presence while continuing to build on its legacy in transmission industry solutions.
With this transformation, both entities will specialize in their respective domains, strengthening market leadership and fostering innovation. Resonia will focus on expanding transmission networks, supporting renewable energy integration, and optimizing grid infrastructure. Sterlite will drive advancements in high-performance power conductors, cables, and EPC services, ensuring efficiency and sustainability in the power sector.
Additionally, Serentica, the renewable energy arm, will continue to operate under its existing identity, remaining dedicated to accelerating industrial decarbonisation through round-the-clock renewable energy solutions. The rebranding initiative, announced at ELECRAMA 2025, signals the beginning of a new phase for both companies, reinforcing their commitment to the evolving energy landscape.
The establishment of Resonia and Sterlite positions them to address the increasing demands of the global energy transition. By optimizing capital structures and enhancing operational efficiencies, both entities aim to deliver sustainable and future-ready solutions, contributing to a more resilient and green energy ecosystem.
Published by HT Digital Content Services with permission from Construction World.