Mumbai, Feb. 18 -- Kolkata-based Merlin Group has teamed up with global lifestyle network Fashion TV (FTV) to bring the city's first-ever branded luxury residential project, F Residences, to the Rajarhat-New Town area. The Rs 900-crore (approximately USD 120 million) project aims to set new benchmarks in urban living, offering residents a lifestyle comparable to elite properties in cities like Dubai, Singapore, Bali, and Mumbai.
Fashion TV will provide its expertise in delivering the latest global luxury trends, including design and amenities, under a licensing agreement, though the financial terms remain undisclosed.
Saket Mohta, Managing Director of Merlin Group, emphasized that the collaboration was driven by aspiration rather than profit margins. "Kolkata's homeowners are increasingly seeking international designs and amenities that align with global standards," Mohta said. This marks Merlin's first branded luxury project, with plans for future collaborations with other prestigious global brands.
For Fashion TV, this project represents its entry into the branded residences market in Eastern India. Kashiff Khan, Managing Director of FTV, shared that the company is also working on commercial projects in Ranchi and has plans in the pipeline for Assam's Guwahati. With a portfolio of over a dozen branded residential projects across India, FTV aims to expand its reach with strategic licensing partnerships.
The project will span 880 units in its first phase and will feature luxury amenities, including a two-tier swimming pool, a standalone clubhouse, and a rooftop "Cloud Forest." It is expected to enhance Kolkata's rapidly evolving skyline.
Merlin Group, with its headquarters in Kolkata, has an impressive portfolio, having completed over 150 projects across India and Sri Lanka, including major developments like WTC Kolkata and the sports-centric Merlin Rise township. With a future pipeline of 20 million square feet of residential and commercial space, Merlin continues to expand its footprint across India.
Published by HT Digital Content Services with permission from Construction World.