Mumbai, March 27 -- Eicher Trucks & Buses, a business unit of VE Commercial Vehicles Ltd. (VECV), inaugurated its first exclusive dealership for the newly launched Eicher Pro X range. This state-of-the-art AV Motors' dealership facility located in Bhindarpada-Thane is designed to offer best-in-class customer experience, leveraging advanced technology to enhance every aspect of the vehicle-buying and servicing journey. Equipped with interactive digital displays, the dealership ensures customers receive in-depth insights into the Pro X range, helping them make informed vehicle decisions while experiencing Eicher's commitment to innovation and efficiency.
SS Gill, Chief Commercial Officer, VECV, said, "Today marks a milestone in our journey towards customer excellence. The inauguration of the first Eicher Pro X dealership with AV Motors is not just the unveiling of a new facility, but a testament to our commitment to shaping the future of last mile logistics. This dealership represents the intersection of technology and trust, offering our customers an enhanced experience, backed by best-in-class Eicher Pro X small trucks."
Ramesh Rajagopalan, EVP, Customer Service, Retail Excellence and Network Development, VECV, said, "The launch of the Eicher Pro X range marks a significant milestone in our journey towards shaping the future of logistics with next-gen, sustainable solutions. The inauguration of the Eicher Pro X exclusive dealership reaffirms our commitment to delivering innovative products and a superior retail and service experience. We wish the AV Motors team the very best as they begin to serve Eicher customers in this region"
Strategically located in Bhindarpada-Thane, the dealership is well-positioned to serve key logistics hubs, industrial areas, and business districts in Mumbai. The location makes the AV Motor's dealership a crucial access point for fleet owners and transporters looking for reliable, efficient, and connected small commercial vehicles.
Co-developed with customers to meet their specific needs, the electric Eicher Pro X charts a new path into the Small Commercial Vehicle segment. Hence, the company has designed a state-of-the-art born-digital dealership to revolutionize the commercial vehicle ownership journey. This omni-channel retail experience integrates advanced digital tools, including an interactive customization zone, where customers can choose from multiple cargo body designs, load decks, fuel variants, and color options-a first in the CV industry.
The dealership is directly linked to Eicher's Industry-First Uptime Centre, ensuring maximum vehicle availability and operational efficiency. Customers will also benefit from highly trained technicians, doorstep service bikes, and GPS-enabled on-road breakdown support, offering seamless and efficient service solutions.
Additionally, the dealership is equipped with dedicated EV charging infrastructure (fast & slow chargers) and EV-specific service bays, supporting the growing demand for electric small trucks. Eicher has also partnered with leading Charging Point Operators (CPOs) to provide access to 14,000+ EV charging stations across India, reinforcing its commitment to sustainable mobility. To enhance decision-making, customers will have access to demo vehicles for product experience and test drives. The dealership will also feature a multi-application display of the Eicher Pro X range, catering to industries such as e-commerce, FMCG, parcel & courier, and last-mile logistics.
With its technology-driven retail approach, strong service infrastructure, and digital-first uptime solutions, the new Eicher Pro X dealership is set to re-define the small commercial vehicle ownership experience.
Published by HT Digital Content Services with permission from Construction World.