Mumbai, June 11 -- Continental Tires, a global leader in premium tyre manufacturing, has announced an investment of approximately Rs 1 billion to upgrade its production capabilities at the Modipuram plant in Uttar Pradesh. The move is aimed at strengthening the company's presence in India's rapidly growing Passenger Car and Light Truck (PLT) tyre market.
This strategic investment falls under Continental's "in the market, for the market" approach, focusing on localised solutions tailored to Indian drivers. The expansion will allow Continental to develop tyres offering enhanced comfort, safety, and performance for evolving travel habits-from city commutes to long-distance highway travel.
Samir Gupta, Managing Director of Continental Tires India, stated, "We are aligning our product portfolio with the changing lifestyle needs of Indian consumers. Our focus is to support their increasing expectations in comfort and safety with globally benchmarked products developed locally."
A key driver behind the investment is India's fast-paced infrastructure development and the rising demand for Utility Vehicles (UVs). Continental is expanding its premium tyre range, especially in the Ultra High Performance (UHP) and Ultra Ultra High Performance (UUHP) categories, targeting SUVs, 4x4s, and sporty models. The company also plans to launch the CrossContact AT2, an all-terrain tyre, to cater to varied driving needs.
Continental currently operates over 200 branded stores across India, runs manufacturing operations in Modipuram, and recently opened an IT hub in Bengaluru. The company reaffirmed its long-term commitment to India's automotive sector and aims to consolidate its reputation as a premium tyre partner for Indian consumers.
Published by HT Digital Content Services with permission from Construction World.