New Delhi, Sept. 29 -- "Think big, start small, then scale or fail fast" says a famous quote. This saying is more or less the mantra for startups in today's day and age. Once a startup is established, the next step for a new-age business is naturally to look for avenues to scale. However, the actual scale-up process and the journey towards becoming a unicorn and maintaining the unicorn status is far from dreamy.

An IBM-sponsored study called Entrepreneurial India released in 2017 says a different story. According to the survey, as many as 90 percent of Indian startups fail within the first five years of their inception. In addition to that, nearly 77 percent of the venture capitalists believed that lack of innovation was the primary reas...