New Delhi, Jan. 20 -- This decade is likely to see the emergence of online new consumer experiences that spins off from two consumer trends. The first centres around the need for stronger control over user privacy. Second, the consumer's willingness to pay for their online experiences. There has been much debate and chatter around the new privacy policies and data privacy in general. I think we should look at this in two balanced perspectives.

From a business perspective, business models of Facebook or Google still largely hinge on advertising and efficacy of advertising. They monetize their services around organising information or connecting people largely through advertising. As these businesses evolved, their value proposition became...