New Delhi, July 15 -- Social Media came to us as an effective tool to revive touch with old, lost and forgotten friends. We hardly knew back then that social media platforms would soon continue to dominate and become an indispensable part of our day-to-day lives, irrespective of our age, location or social stratification. A recent study of social media users conducted by The Manifest, suggests that over 90% of millennials across the world use some, or the other, social media while nearly 80% company globally use them for marketing and other similar purposes.

This pretty much explains how the social media ecosystem has grown by leaps and bounds over the past few years. Each social media platform today is much beyond a mere digital bridge ...