New Delhi, Nov. 25 -- With each passing day, new startups are born with their own unique business and brand propositions. A typical startup defines as a team of aspiring young individuals with great "never seen before" ideas; set back of resourceful funds with a lack of experience. All structures and processes of marketing, inventory, logistics and infrastructure need their very own systems and technologies set in place for the smooth functioning of the business. Sadly, a startup cannot afford such investments.

Another issue noted in startups is the lack of affording easy-to-use technology and its numerous benefits, especially in the data analytics and data solutions segments. Data generated by companies and brands today are crucial and ...