New Delhi, July 7 -- As the Facebook Ads conspiracy spikes up, last week saw more than just large companies boycotting Facebook Ads. It started when Unilever did not feel comfortable when FB showed its ad beside a hateful speech. It led to the ads-pulling and anti-hate organisations to come up. The Stop Hate For-Profits, may not, just another social gimmick, though. Although it sends a message about the company's intolerance for hateful activities, it is just another advertising idea for companies.

The COVID-19 pandemic brought the economies to a standstill and shaving off ads from Facebook, might just save millions of advertisers. Plus it provides a natural boost, without paying anything as these companies spread the word through social...