New Delhi, April 1 -- An average consumer picks up their phone 58 times a day. 70% of these 'sessions' last for less than 2 minutes. These are usually to check notifications, catch up on conversations, and do a quick Google search. The fundamental idea of having an omnichannel marketing strategy is to reach your customers where they are and provide a connected and seamless customer experience. And this is why Push Notifications are a must-have in your omnichannel marketing strategy.

Due to its low cost, high impact nature, Push Notification Marketers and Product Managers use the channel for user engagement. In 2020 alone, approximately 53% of all user engagement messages (both dynamic and lifecycle) were sent using App Push Notifications...