New Delhi, March 16 -- Direct-to-consumer (D2C) selling is a relatively new, fast-growing niche, which has been showing double-digit growth figures over the past few years. Before the pandemic, it was predicted to grow at a rate of 19.2%. Now, with the coronavirus crisis boosting the e-commerce sector, this niche is expected to grow even further. Thus, leaving large to small D2C brands to handle an unprecedented volume of orders in the upcoming years.

However, customer expectations regarding order delivery have been increasing simultaneously. E-commerce giants have made two-day, next-day, and same-day deliveries common phenomena in urban areas. This has made it harder for D2C brands to keep up. This makes it important to collaborate with...