New Delhi, July 13 -- Businesses across verticals have now moved online. Ease of access, better network coverage, download speed, and significantly better user devices contribute to this trend. These factors have also contributed to the increasingly rich visual experiences that we now experience online. Every online business uses different digital asset - high-quality images and videos to content on social media, flashy sales banners, advertisements, and email campaigns - it aims to keep its audience engaged and improve its conversions.

And this trend is likely to continue with just a shift in the type of content and platforms. For example, just in the last couple of years, existing social media tools and leading online businesses have s...